Crush Eyewear Sales

50% of many optometry practice’s sales are coming from eyeglasses, why not crush your sales even more by being proactive in marketing yourself?

We are BLESSED to have products to sell in our medical offices. Other doctors would die to have extra revenue streams.

Sales is just getting patients what they need and deserve. Be graceful, connect emotionally, rock it, make big sales…over and over.

Perry covers these concepts in depth and your office will adopt these at a rock-it speed of 2,020 miles per second… dang, that’s fast.

And yes, he keeps the OD owner and staff accountable for making change. Change occurs when it’s a democracy.

  • Increase eyewear sales profit margins
  • Increased 2nd and 3rd pair sales
  • Learn how to create promotions that don’t devalue your brand
  • Email marketing campaigns to notify patients of new products, and seasonal products like golf eyewear to enhance their lives.
  • Create a sales culture among employees. Big sales lead to job satisfaction
  • Concierge-like service. Prevent being showroomed.
  • Romancing the sale
  • How to establish value of your goods
  • Financing is for the rich + working poor + middle class
  • Pre-select frames method
  • Dispense in style with name plates
  • Drop the jargon of brand name lenses
  • Show lens samples to effectively communicate
  • Don’t complicate pricing, people want transparency
  • Not everybody needs premium, sometimes they just want good enough
  • Capturing outside Rx’s before they get bored and walk out
    • Say hello immediately
  • Sell 2nd pairs at dispense
  • People are in the buying mood, take advantage of this
  • Don’t abuse people’s time, they get exhausted and burn out

Vision plans are NOT AN EXCUSE for not building a rockin’ optical

Face the facts, we must work with these plans to maximize profits. We’ve accepted these discount plans in return for a volume of patients. You must look at vision plans as a marketing expense. Take advantage of these plans by letting your patients know how wonderful the plans are. Make them feel good about their purchasing decisions.  Let your patients know you are their assistant buyer and know the tricks of the trade to get exactly what they want at the price and quality they can afford. 

Pretend your front door is a vacuum and it’s ready to suck people out of your office they moment they checkout at the front desk

The momentum from exam to eyewear gallery matters. Creating a seamless experience transferring enthusiasm from doctor to patient in a handoff is the rockin’ protocol you need. Executing this is not as simple as it sounds…but the effects of successful implementation are tremendous and in the 6 figures.

Perry preaches the opt-out model: assume everyone wants the best

There’s a reason why patients are at your office. They drove past many places to choose your optical and doctor(s). You are a premium retailer, so show it by offering the best and letting the patient decide if they can afford it.

Offer the best products, always. What’s good for the patient is also good for the practice. Offering the best anti-reflective that’s scratch resistant, super clear, and easy to clean is a win-win for both. The patient gets long lasting crisp vision, and you prevent warranties.

If you are not offering the best, you are doing patients a disservice. Perry’s teaches opticians and docs to not pre-judge…trust him, they might have that private jet they ROCK on the weekend.

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