Develop Optical Executors, Not Opticians

What will Perry do to breed optical executors?


Meet with each optician to determine how they score the current optical’s performance and individual performance


Discover current marketing methods and then make new recommendations to create higher converting marketing programs without devaluing brands or discounting products


Develop clear-cut systems where staff are rewarded for good behavior and sales performance that’s trackable by boss and co-workers on mobile or desktop apps


Teach email marketing and text message marketing that’s hyper focused and customized for each patient’s buying preferences


Teach opticians to own their clientele, develop a block of business, follow up regularly and respond promptly

  • Get opticians to notify patients throughout the year to prompt additional sales of 2nd, 3rd and 4th pairs.


Setup a system for opticians to ask for 5-star Google reviews while not pestering patients


Develop quarterly marketing campaigns to give your optical team the guidance to increase the average number of eyeglasses sold per patient

  • This includes in-office and online campaigns


Teach opticians how to manage a task list and workflow for optical

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