Develop Optical Executors, Not Opticians

What will Perry do to breed optical executors?

1

Meet with each optician to determine how they score the current optical’s performance and individual performance

2

Discover current marketing methods and then make new recommendations to create higher converting marketing programs without devaluing brands or discounting products

3

Develop clear-cut systems where staff are rewarded for good behavior and sales performance that’s trackable by boss and co-workers on mobile or desktop apps

4

Teach email marketing and text message marketing that’s hyper focused and customized for each patient’s buying preferences

5

Teach opticians to own their clientele, develop a block of business, follow up regularly and respond promptly

  • Get opticians to notify patients throughout the year to prompt additional sales of 2nd, 3rd and 4th pairs.

6

Setup a system for opticians to ask for 5-star Google reviews while not pestering patients

7

Develop quarterly marketing campaigns to give your optical team the guidance to increase the average number of eyeglasses sold per patient

  • This includes in-office and online campaigns

8

Teach opticians how to manage a task list and workflow for optical

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