What will Perry do to breed optical executors?
1
Meet with each optician to determine how they score the current optical’s performance and individual performance
2
Discover current marketing methods and then make new recommendations to create higher converting marketing programs without devaluing brands or discounting products
3
Develop clear-cut systems where staff are rewarded for good behavior and sales performance that’s trackable by boss and co-workers on mobile or desktop apps
4
Teach email marketing and text message marketing that’s hyper focused and customized for each patient’s buying preferences
5
Teach opticians to own their clientele, develop a block of business, follow up regularly and respond promptly
- Get opticians to notify patients throughout the year to prompt additional sales of 2nd, 3rd and 4th pairs.
6
Setup a system for opticians to ask for 5-star Google reviews while not pestering patients
7
Develop quarterly marketing campaigns to give your optical team the guidance to increase the average number of eyeglasses sold per patient
- This includes in-office and online campaigns
8
Teach opticians how to manage a task list and workflow for optical
